Course Objectives:

By the end of this training, participants will be able to:

1. Introduction to Market Research and Intelligence

• Understand the importance of market research and competitive intelligence.
• Differentiate between primary and secondary research methodologies.
• Learn how market intelligence supports strategic decision-making.

2. Market Research Techniques and Data Collection

• Learn about qualitative and quantitative research methods.
• Implement data collection techniques, including:
• Surveys, interviews, and focus groups.
• Competitive benchmarking and SWOT analysis.
• Web and social media analytics.
• Identify credible data sources for accurate market insights.

3. Competitive Intelligence and Industry Analysis

• Learn how to conduct competitor profiling and industry benchmarking.
• Understand Porter’s Five Forces Model and PESTLE analysis.
• Utilize business intelligence tools and software for competitive tracking.

4. Consumer Behavior and Market Trends

• Learn how to analyze customer needs, preferences, and buying behaviors.
• Track emerging market trends and shifts in consumer demand.
• Utilize sentiment analysis and predictive modeling to anticipate market changes.

5. Data Analysis and Market Forecasting

• Learn how to interpret market data and trends.
• Implement statistical and predictive modeling techniques.
• Use big data analytics and AI-driven tools for market intelligence.

6. Business Strategy Development Based on Market Research

• Learn how to translate market research insights into actionable business strategies.
• Develop market entry and expansion strategies.
• Optimize product positioning, pricing, and branding strategies.

7. Digital Market Research and Intelligence Tools

• Explore Google Analytics, SEMrush, and social media listening tools.
• Learn how to leverage AI, machine learning, and automation for market research.
• Implement real-time market intelligence tracking systems.

8. Case Studies and Practical Applications

• Analyze real-world case studies of successful market research implementation.
• Develop a customized market research action plan for your business.
• Learn problem-solving techniques for research and intelligence challenges.

Target Audience

This course is designed for professionals involved in market analysis, business strategy, and competitive intelligence, including:

1. Market Research & Business Development Teams

2. Marketing & Sales Teams

3. Product & Innovation Teams

4. Executive & Decision-Making Teams