The Strategic Marketing Planning
| 07 – 09 July 2025 | Abu Dhabi | 14 – 16 July 2025 | Dubai | 17 – 19 Nov. 2025 | Abu Dhabi |
Course Objectives:
By the end of this course, participants will:
1.Understand the principles of strategic marketing and its role in achieving organizational goals.
2.Learn to develop and implement effective marketing plans aligned with business objectives.
3.Gain skills in market analysis, segmentation, targeting, and positioning strategies.
4.Explore techniques for integrating marketing channels to maximize reach and impact.
5.Enhance their ability to measure and optimize marketing performance for sustainable growth.
Course Syllabus:
Day 1: Foundations of Strategic Marketing Planning
1.Introduction to Strategic Marketing
2.Market Analysis and Research
3.Segmentation, Targeting, and Positioning (STP)
4.Workshop: Conducting a Market Analysis and Defining Target Segments
Day 2: Developing a Strategic Marketing Plan
1.Defining Marketing Goals and Objectives
2.Integrated Marketing Strategies
3.Budgeting and Resource Allocation
4.Case Study: Crafting a Strategic Marketing Plan for a Product or Service
Day 3: Execution, Monitoring, and Optimization
1.Implementing Marketing Plans
2.Measuring Marketing Performance
3.Adapting and Optimizing Strategies
4.Capstone Project: Presenting a Comprehensive Strategic Marketing Plan
