Public Relation And Media Skills
| 14 – 16 July 2025 | Abu Dhabi | 21 – 23 July 2025 | Dubai | 24 – 26 Nov. 2025 | Abu Dhabi |
Course Objectives:
By the end of this course, participants will:
1.Understand the fundamentals of public relations (PR) and its role in building organizational reputation.
2.Learn to craft effective PR campaigns and manage communication with stakeholders.
3.Develop skills to interact with media professionals and deliver impactful messages.
4.Gain expertise in handling crises and safeguarding organizational image.
5.Enhance their ability to use digital media and storytelling techniques for successful PR strategies.
Course Syllabus:
Day 1: Fundamentals of Public Relations
1.Introduction to Public Relations
2.Developing a PR Strategy
3.Crafting Effective Communication
4.Workshop: Designing a PR Strategy for a Hypothetical Scenario
Day 2: Media Skills and Engagement
1.Understanding Media Relations
2.Effective Media Interactions
3.Managing Media Coverage
4.Practical Exercise: Conducting a Press Interview and Preparing Statements
Day 3: Advanced PR Skills and Crisis Management
1.Crisis Communication and Reputation Management
2.Digital Media in PR
3.Measuring PR Success
4.Capstone Project: Developing a Comprehensive PR and Media Plan
